Privacy policy

 

Welcome to BlakeIvy. Your privacy is important to us. This Privacy Policy explains how BlakeIvy, operated by HOME CARE EQUIPMENT LTD, collects, uses, stores, and protects your personal information when you visit https://blakeivy.co.uk/, purchase products, or contact our customer support team.

1. Business Information

Store Name: BlakeIvy

Legal Business Name: HOME CARE EQUIPMENT LTD

Website: https://blakeivy.co.uk/

Email: help@blakeivy.co.uk

Phone: +44 7828750358

Business Address: 92, 6 Riverlight Quay Riverlight Quay, London, England, SW11 8EB, United Kingdom

HOME CARE EQUIPMENT LTD is responsible for the personal information it processes as the operator of BlakeIvy.

2. Information We Collect

When you interact with our website, we may collect the following information:

  • Personal details, including your name, email address, telephone number, billing address, and shipping address.

  • Order information, including purchased products, transaction details, and delivery preferences.

  • Payment-related information processed securely by our payment service providers.

  • Technical information, including your IP address, browser type, device information, and website usage data.

  • Customer service communications, including messages, enquiries, and return requests.

  • Marketing preferences, where you choose to receive promotional communications.

We collect only the information reasonably necessary for our business operations and the purposes explained in this policy.

3. How We Use Your Information

We use personal information to:

  • Process and fulfil customer orders.

  • Arrange shipping and delivery.

  • Provide order confirmations and tracking updates.

  • Handle returns, refunds, and customer support requests.

  • Process payments securely.

  • Detect and prevent fraud and unauthorized transactions.

  • Improve website functionality and shopping experiences.

  • Comply with applicable legal obligations.

  • Send marketing communications where permitted by law.

4. Legal Basis for Processing

Where UK data protection law applies, we process personal information under appropriate legal bases, including:

  • Contractual necessity: To process purchases, fulfil orders, and provide customer services.

  • Legal obligations: To maintain records and comply with tax, accounting, and consumer protection requirements.

  • Legitimate interests: To maintain website security, prevent fraud, and improve our services, where those interests are not overridden by your rights.

  • Consent: Where required for optional marketing communications and non-essential cookies.

5. Payment Security

Our website uses Shopify and supported payment service providers to facilitate secure transactions.

Payment information is processed by the relevant payment provider. We do not intentionally store complete payment card details on our own systems.

We use appropriate technical and organizational safeguards to protect personal information.

6. Sharing Personal Information

We may share necessary information with trusted service providers, including:

  • Shopify, which provides our e-commerce platform.

  • Payment processors and fraud prevention providers.

  • Shipping and delivery companies.

  • Website hosting, technical support, and security providers.

  • Analytics and marketing providers, where enabled and legally permitted.

  • Regulatory authorities where disclosure is legally required.

We do not sell personal information to third parties for monetary compensation.

Service providers are expected to process personal information in accordance with applicable data protection requirements.

7. Cookies and Tracking Technologies

BlakeIvy may use cookies and similar technologies to support website functionality, remember preferences, maintain shopping carts, improve performance, and understand website usage.

Cookies may include essential cookies, analytics cookies, and advertising cookies where such services are enabled.

Where required by law, we request your consent before placing non-essential cookies. You can manage available cookie preferences through our website's privacy controls or your browser settings.

8. Marketing Communications

If you subscribe to our marketing communications, we may send information about products, promotions, and store updates.

You can unsubscribe at any time using the unsubscribe link in marketing emails or by contacting help@blakeivy.co.uk.

We respect applicable marketing and privacy laws.

9. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this policy, including completing orders, maintaining legally required business records, resolving disputes, and preventing fraud.

Retention periods depend on the type of information and applicable legal obligations.

When information is no longer required, we take appropriate steps to delete or anonymize it.

10. Your Privacy Rights

Under applicable UK data protection legislation, you may have the right to:

  • Request access to your personal information.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of personal information in certain circumstances.

  • Object to certain types of processing.

  • Request restriction of processing.

  • Request transfer of eligible personal information.

  • Withdraw consent where processing relies on consent.

To exercise these rights, contact help@blakeivy.co.uk.

You may also lodge a complaint with the UK Information Commissioner's Office (ICO) at https://ico.org.uk/.

11. International Data Transfers

Some service providers, including Shopify and its partners, may process personal information outside the United Kingdom.

Where required, appropriate safeguards are used to protect personal information transferred internationally in accordance with applicable data protection law.

12. Children's Privacy

Our website is intended for general retail customers and is not directed specifically at children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information inappropriately, please contact us.

13. Third-Party Websites

Our website may contain links to external websites or services.

We are not responsible for the privacy practices of independently operated third-party websites. We encourage customers to review their privacy policies before providing personal information.

14. Data Security

We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, misuse, loss, or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business operations, legal requirements, or website services.

The latest version will be published on this page with an updated revision date.

16. Contact Us

For privacy-related questions, requests, or concerns, please contact:

BlakeIvy

Operated by HOME CARE EQUIPMENT LTD

Email: help@blakeivy.co.uk

Phone: +44 7828750358

Address: 92, 6 Riverlight Quay Riverlight Quay, London, England, SW11 8EB, United Kingdom

Website: https://blakeivy.co.uk/</Writing